It's not just the sale

As much as we would love everyone to like our art, it's impossible.  We all have different tastes, budgets and opinions. Did you know if you have an artist in your life, for that matter anyone with a small business, you can still support them, it's not just about the sale. 
Your support is just as important as the sale.
Here are 5 ways to support a small business or the artist in your life. 

Follow the business on the socials. Social media plays an important role in helping to grow the visibility and reach of the artist.  If you share their posts and work, this has a huge impact on them being able to build their community.  Liking, loving and commenting on posts also assists with the algorithms on the different platforms and shows you value their contribution. 

Go to the show. Artists participate in open-call exhibitions, solo exhibitions,  and open studio events.  Attending an artist's show or event is one of the best ways to support them. By showing up you are supporting them, showing you care about them and their work.  There would be nothing worse than going to all the effort of putting on an event and there are very few people in attendance or no familiar friendly faces  as moral support.  

Word of mouth is one of the most valuable forms of advertising.  Talking about your family or artist friend to others is a great way to introduce new people to their art.  Ask if they know the artist, if they don't suggest they look them up, or even better, share a link to the socials. 

Attend an art class.  I am a bit biased on this, as you probably know, I run over a hundred art classes a year.  It's a numbers game when it comes to running classes. Classes going ahead generally come down to the numbers being enough for a class or program to go ahead.  If you have always wanted to join a class, why not enrol for a class?  You never know, you might find your passion for art.

Shop local.  Have you ever been stuck with having to buy a gift for a surprise invitation?  Local artists often have framed artwork ready to go.  Check in on your local artist, to see if they have an artwork to your taste and budget.  If you are local, they may even offer to deliver on the day. 

There you have it, five simple ways to support a local artist, family member or friend.  You will be surprised how much they appreciate your support.  

How do you support your local community, small business or artist?  Comment below. 

​Featured Artwork: Cityscape on the river

---